Our Story

Hi, I’m Chiara, I’m 25 years old, and horses have been part of my life for as long as I can remember.

Growing up in the equestrian world taught me that every detail matters. Alongside my passion for horses, I pursued my studies in fashion, where I learned how important proportions, colors and details are—elements that now define every EQUEEN collection.

I always dreamed of bringing these two worlds together.

That’s how EQUEEN was born.

Every collection begins with an idea, a blank sheet of paper and a pencil. I personally sketch every design, create every exclusive print and refine every detail until it reflects exactly the vision I have in mind.

Each collection is designed in Italy, where creativity takes shape. 

Once every detail has been perfected, I collaborate with carefully selected manufacturing p

artners to transform my designs into high-quality products while remaining true to the original concept.

For me, a saddle pad is much more than an equestrian accessory.

It is a way to express personality, confidence and eleg

ance every time you ride.

Thank you for being part of this journey.

This is only the first chapter.